Market Reality: Game of Thrones in AR, Microsoft Preps HoloLens 2 for Devs, & Epic Gives Out Magic Leap Headsets
Developers in the augmented reality industry got a lot of love this week.
Developers in the augmented reality industry got a lot of love this week.
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.
After much anticipation, Disney finally revealed its plans for its exclusive streaming service. Disney+ launches Nov. 12, and with it, all of the Disney content you know and love. But do you really need another streaming app in your life? We asked the same thing, so we broke down what we know about Disney+ and compared it to the current competition.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
After months of waiting, it looks like HMD has finally answered the call. Nokia's parent company is finally releasing a true flagship phone — one that isn't just an enhanced version of a previous phone and actually brings something new to the table. That phone is the Nokia 9 PureView.
Once again, LG is mixing up its launch. Instead of the announcing the latest entry in G series later in the year, the LG G8 ThinQ was announced at Mobile World Congress 2019, shortly after Samsung's Galaxy S10 event. And instead of trying to match what other OEMs are doing, LG is once again trying to be different.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
The newly-announced Moto G7 Play offers some of the same upgrades as its sibling, the Moto G7, but at a much lower price. The upgrades are pretty significant when compared to last year's Moto G6 Play, taking this phone from the "only if you're on a strict budget" category into a great value option.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.
Unlike past Pixel releases, it appears Google isn't done with their current lineup. Rumors have it that Google plans to put out two new phones that act as budget variants for their existing devices. And based on the leaks, it looks like one of these variants might be better than its non-budget counterpart.
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Around the end of each year, Spotify offers a year-in-review service so its users can see what they listened to the past year and share their listening histories in fun infographics. Apple Music does not have such a feature, unfortunately, but there is a way to curb that FOMO feeling this holiday season by downloading your listening history not just for 2018, but for the entire lifespan of your account.
In the last few weeks, the Magic Leap ecosystem has ramped up activity with a number of new releases debuting just before the close of the year.
Last year, Razer kicked off a new trend by building a smartphone from the ground up with mobile gamers in mind. At the time, many thought the Razer Phone solved a problem that no one really had — but a year later, we're starting to see that gaming phones are perfect for more than just Fortnite players.
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
When OnePlus announced their partnership with T-Mobile and the deal the magenta carrier is set to offer, mouths dropped. But as usual, this deal comes with some caveats. The bulk of these will hurt the folks who love to root, something a large portion of the OnePlus community enjoys doing.
Ever since the announcement of the Razer Phone, a wave of gaming smartphones started to hit the market. With ASUS being such a big name in gaming, it made sense for them to throw their hat in the ring. The result is the ROG Phone. And with this first try, ASUS has topped the rest, creating a gaming phone others should try to emulate.
Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore.
If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
After announcing the iPhone XR, XS, and XS Max, one thing was noticeably absent from Apple's Sept. 12 event — the iPhone SE 2, the long-awaited upgrade to 2016's niche yet popular 4-inch model. Not only does Apple have no apparent plans for an update, it has also officially dropped the SE from its online store. Looking for a small iPhone that packs a punch? You might have to try the iPhone 7.
With this year's iPhones, Apple built upon the success of the iPhone X in a somewhat iterative manner. All three phones borrow from the 2017 flagship's design, which many praised as being the best in years. They also tried to help those of us who don't have more than a grand to spend on phones, creating a new product with a few compromises.
Until next March, the iPhone XS and Samsung Galaxy S9 will be the only phones considered by many. Whether you're an Apple fan wanting to see how your new phone stacks up against the competition or a buyer on the fence, here's how the latest flagships from the two biggest brands compare.
RIP Touch ID. Apple's fingerprint sensor on iPhone and iPad models with Home buttons is about to become phased out on Wednesday, Sept. 12. While Touch ID will remain an integral part of models from the iPhone 5S to the iPhone 8 Plus, as well as the iPad Air 2 through the sixth generation iPad, Face ID will completely take over as the default security method for unlocking future iOS devices.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone.
Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.