When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
Samsung's not one to make drastic changes to what already works. They've continued on with the IP68 rating under IEC 60529 first given to the Galaxy S8 all the way to the the Galaxy Note 10. If you're a little confused as to what this rating means, don't worry, it's actually pretty simple once you get to the meat and bones of it.
Augmented reality jigsaw puzzle game PuzzlAR: World Tour, formerly only available on mobile devices, has been given a major upgrade via a new version for the Magic Leap One.
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
The OnePlus 7 Pro comes with a new Zen Mode feature to help increase your concentration and reduce distractions. It takes things a step further than Google's Digital Wellbeing by disabling your device and stopping sounds. But even if you don't have a OnePlus, you can now get this distraction-free feature on any phone.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.
Tapping on your iPhone's display to pick up an incoming call can be annoying when your hands are wet or dirty. It might even fail to register and cause you to miss your call. If you have a jailbroken iPhone, however, you can get rid of this problem entirely, thanks to a free tweak that lets you instantly pick up calls without having to interact with your phone's screen.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
Update: The LG G8 ThinQ has been announced. You can read all of the official specs at our full article on the new phone.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
The quality and length of your sleep will almost always dictate how the rest of your day unfolds. Sleeping fewer hours increases your chances of spending the day in a tired and cranky state, while having a restful night's sleep contributes greatly to being alert and productive. Luckily, if you want to track your sleep patterns to figure out how you can improve your circadian rhythm, Samsung Health has you covered.
MyFitnessPal adjusts your calorie goal for the day according to your activity level. The more active you tell the app you are, the more calories it tells you to consume — simple, right? Unfortunately, MFP doesn't tell you to consume fewer calories when you don't work out. However, an activity tracker like a FitBit or Apple Watch can help.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
While the three new iPhones won't even be announced until Sept. 12 during Apple's fall event, case makers are already primed for the launch of the devices. Some case designs are already live on manufacturer websites, and you can even buy or preorder cases for the iPhone XR, iPhone XS, and iPhone XS Plus to have right now or on launch day.
Despite its fifth-place finish in our ranking of the best transcriber apps on iOS, Voicera is still worth highlighting due to numerous factors that set it apart from the crowd. Besides being completely free to use on both iPhone and Android, the app's AI-based transcription service performed extremely well in our testing.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
Attention all Redditors: Between June 14 and June 18, Reddit experienced a data breach. The popular website claims it discovered the breach on June 19 and has since made the necessary moves to contain and eliminate the threat. Unfortunately, there isn't much they can do about the data was that accessed and stolen — your user data.
After first being announced at Mobile World Congress 2018, the ASUS ZenFone 5Z will finally be coming to the US. Deemed an iPhone X clone by some, there is more than meets the eye when it comes to this flasghip. While it is similar to the iPhone X, in some ways, it improves on the design.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
The Power Rangers universe is massive, spanning numerous shows and movies that feature different heroes — from the original dinosaur-themed Mighty Morphin Power Rangers, to Power Rangers Samurai, and so on. To tie it all in, Nexon has soft launched Power Rangers: All Stars in select countries ahead of a worldwide release. But you can try the game out right now thanks to a simple hack.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
I don't need to remind you that Netflix is a holy bastion of both outsourced and original content. I probably also don't need to remind you that Netflix's rating system sucks. It suggests content based on how much you'd like it, as opposed to how highly it's rated. After all, Netflix wouldn't admit that some of their own material isn't good.
Marvel's Future Fight gave gamers the ability to brawl through near-countless levels as their favorite superhero. Not to be outdone, DC has soft launched DC Unchained in select Southeast Asian countries in preparation of a worldwide debut. If you're willing to put in a little work, however, you can try this game anywhere right now.
