News: Sea Shepherd's Web-Based Augmented Reality Experience Spotlights the Damage Done by the Fishing Industry
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
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News: Artists Transform Brooklyn Light Installation into Instagram AR Filter That Doubles as Dimensional Portal
What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world?
News: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
News: Snap's Spectacles 3 Officially Go on Sale Internationally Online & at Retail
Following up on the initial tease over three months ago, Snap Inc. is finally letting the public get its hands on its new Spectacles 3 wearable device.
News: USA Today's Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
News: North Hits the Road Again with New Focals Smartglasses Pop-Up Stores Across North America
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
News: Augmented Reality Startup AstroReality Expands Its Product Universe with NASA AR Series
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
News: North Focals Smartglasses Update Adds Google Fit, Google Slides, & a Distraction-Free Mode
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
News: North Adds Sports Updates, Language Flashcards, & Trivia Games to Focals Smartglasses
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
News: Magic Leap Releases Game of Thrones Experience for All Magic Leap One Users
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
News: Magic Leap Drops Video Teaser for Game of Thrones Experience
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
News: Magic Leap Deepens Funding from Telecom Industry with $280 Million from Japan's NTT Docomo
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
News: Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
News: Google & Actress Tilda Swinton Help CERN Tell the Story of the Big Bang in Augmented Reality
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
News: CNN Brings Its News Networks to Magic Leap One
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
News: Google Leads Another $28 Million Funding Round into Neuron-Reading Technology at CTRL-Labs
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
News: North Cuts Employees After Slicing Price of Focals Smartglasses
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
News: Hang Out in Seinfeld's Apartment via an Augmented Reality Replica on Your iPhone or iPad
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
News: Smartglasses Startup North Begins Delivering First Focals Shipments, Announces Series of New Pop-Up Stores
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
News: ISS Astronauts Use Magic Leap One to Prepare for Next Mission
The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.
Exclusive: The Rise & Fall of Meta — Founder of AR Pioneer Reveals Inside Story That Led to Its Sale to New Owners
The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years.
News: Snap Rolling Out New Spectacles with AR Features by End of Year, Report Says
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
News: ThirdEye Reveals X2 Smartglasses Design & Retail Partnership with b8ta
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
News: Verizon Is Giving Away the iPhone XS via Snapchat AR Scavenger Hunt
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
News: Venus Williams Joins Her Sister in AR via American Express Installation at the US Open
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
News: Augmented Reality Pedals Its Way into Tour de France TV Coverage
The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.
News: Magic Leap Lifts Curtain on Augmented Reality Experiences for Magic Leap One
In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.
News: Microsoft Update Adds Miracast & More Sharing Functions to HoloLens
The latest preview build for Microsoft HoloLens is packed with new sharing features, including support for the Miracast protocol.
News: Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
News: National Geographic's Open-Air Planetarium Displays Augmented Reality Constellations Through Aryzon Viewers
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
News: Google Flips the Switch on Web-Based Augmented Reality Experiences for ARCore
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore.
News: Google, Amazon, & More Invest $28M in Nerve-Tapping Technology from CTRL-Labs
New York-based startup CTRL-Labs has closed a $28 million Series A round of funding from Google parent Alphabet's GV and Amazon's Alexa Fund, among others, for its next-generation neural interface technology for AR/VR and robotics.
How To: Don't Waste $8 — Play This Free Version of NBA 2K on Your iPhone Instead
NBA 2K18 has been out for the iPhone for months, but its $7.99 price tag put it out of reach for many mobile gamers. There's light at the end of the tunnel now, as a free-to-play version is in the works as a soft-launch in New Zealand. If you can't bear the wait, you can play the free NBA 2K Mobile right now in any country.
News: ABC News Seeks Audience with Royal Wedding Onlookers via AR App
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
News: Christie's App Brings the Art of the Rockefellers to Your Living Room via Augmented Reality
The latest update to the Christie's app for iPhones and iPads extends its augmented reality capabilities to the famed private art collection of David and Peggy Rockefeller.
News: Vuzix Seeks $80 Million in Defamation Lawsuit Over Unflattering Blade Smartglasses Report
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
News: Indie Artists Invade MoMA with Augmented Reality to Reimagine Jackson Pollock's Works
Remember that scene in Tim Burton's Batman where the Joker and his goons defaced dozens of priceless works of art? A collective of digital artists have found a less criminal, more geeky way to do the same thing.
How To: Play MLB Tap Sports Baseball 2018 on Your iPhone Right Now
Spring training has begun in earnest, and to mark MLB's soft debut, GLU has soft-launched a followup to the smash hit MLB Tap Sports Baseball 2017 in Canada. While MLB Tap Sports Baseball 2018 is still technically unavailable outside of Canada, you can actually play this game right now through a simple hack.