News: Zappar Pitches Baseball AR Mini-Game for Wise Snacks
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
Cycling accidents are more common than you think. In the past month, two men have been hit and killed while cycling in New York City. I even saw a cycling accident occur yesterday morning here in NYC. It's dangerous enough to be cycling in populated areas, it's made worse by people wanting to text while riding.
Your favorite music-streaming app is taking artists from its popular RapCaviar playlist on tour to five major US cities. That's right, put down your smartphones and pick up your credit card because these tickets are going to sell fast.
According to a new study from the Reuters Institute and the University of Oxford, people are getting their news from ... unexpected sources. Put away your CNN app and stop checking the New York Times because a familiar app is now keeping you up to date on current events: WhatsApp.
There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the case, making that decision the sensible one.
With the massive popularity of online clothing brands like Missguided and Fashion Nova, it seems that shopping in-store is a thing of the past. I admit that I love browsing from the comfort of my own bed, but there's something to be said for actually going to a store, speaking to people with similar tastes and penchants for shopping. Fortunately, with Frenzy — Shopify's new app for iOS — you get all of the convenience of online shopping, plus the opportunity to interact with other users in pe...
Shapr is a new networking app that aims to help professionals connect more efficiently, and draws much of its format from dating-focused social networking apps. Shapr could be especially useful for those who have recently moved into their industry or location, and for those seeking employers or employees. For example, the app already has 65,000 users just in New York City alone.
Stakeholders in the driverless industry are anxiously awaiting changes the US Department of Transportation (DOT) is making to self-driving vehicle guidelines.
New York City may not be the friendliest city, but with the apps Via and Curb now letting users ride-share in the city's yellow taxis, New Yorkers can expect to snuggle up close in the back of a cab next to complete strangers. That's right, get ready to feel the love.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has succeeded Fields as the company's new CEO.
Uber's legal team may have finally sold their engineering golden boy down the river as their war with Waymo continues. Anthony Levandowski isn't your average sacrificial lamb either — given the alleged stealing and all that — but Uber seems set on distancing themselves from this whole fiasco as fast as they can.
Engineer Anthony Levandowski has officially been kicked off Uber's driverless program by a judge as the company's legal war with Waymo continues.
Futurama: Worlds of Tomorrow has finally touched down as a soft launch for Android. Join Fry and his lovable band of interstellar misfits on a quest to rebuild New New York, traveling the stars, fighting aliens, and delivering packages while doing so. As with any city building and quest game, progressing through the game equals leveling up, which in turn unlocks new buildings and outfits to further beautify your characters and the city they live in. And the best part of all, Futurama's creato...
In a disturbing turn of events, Uber has been tracking oblivious iPhone users even after they removed the application from their phone. Two years ago, the situation escalated to such an extent that CEO Travis Kalanick earned a slap on the wrist from Apple mogul Tim Cook.
Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virtual and augmented reality into retail home stores.
Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe.
The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps.
Future mothers hoping to use donated semen might want to think twice before using any samples from the Miami-Dade Country area of Florida. The Centers for Disease Control and Prevention (CDC) is warning that sperm from as far back as June 2016 may be infected with the Zika virus. Damn those mosquitoes.
Seagrass may help your favorite beach stay a little less toxic. A new study, led by Joleah Lamb, a postdoctoral researcher in the Harvell Lab at Cornell University, found that coastal seagrasses reduce levels of pathogens dangerous to humans and marine organisms in near-shore waters.
In the summer of 1976, 4,000 American Legionnaires descended upon the Bellevue-Stratford Hotel in Philadelphia, Pennsylvania, for a four-day convention. Several days later, many of the attendees experienced symptoms of severe pneumonia. By the beginning of August, 22 people had died. The Centers for Disease Control and Prevention (CDC) estimate that about 180 people were sickened and 29 people died before this mysterious outbreak burnt out.
While visiting the Made by Google pop-up shop in New York City this morning, I had a chance to try out the new Daydream View virtual reality headset. First impressions are important, and Google's new mobile VR product makes a good one. The headset is made of a soft fabric that most evokes a beloved old college sweater that's well worn but properly cared for. The demo only featured the Slate (darker gray) model, though customers will ultimately be able to choose from either Slate, Snow, and Cr...
Whatever you think of Google's new Pixel phones, the one thing we know for sure is that these are the most polarizing devices in recent memory. On the one hand, we've seen reviews in which longtime Android users say they'll be walking away from the OS all together thanks to Pixel. On the other hand, you've got the iPhone-obsessed David Pierce over at WIRED saying he'll be switching immediately.
When we think of pickling, we usually think of using veggies like cucumbers, carrots, and peppers. However, with summer upon us, we found ourselves thinking about fancy pickled berries as a novel way to use all those gorgeous gems that are popping up at the market.
Mixed reality (MR) feels like an amazing, almost mind-blowing futuristic technology—but only once you've experienced it for yourself. Words, images, and even videos simply cannot describe the experience in full. If you want to really peer into the future and experience MR for yourself, you can sign up and just go in many cities.
For generations, parents have been struggling to come up with innovative ways to get their kids to eat their vegetables. They'll cut them into fun shapes, bake them in cheese, batter, and deep-fry them.
With T-Day on the horizon and approaching rapidly, you are probably in one of two camps. The one that is eagerly awaiting the holiday feast with barely-contained drool. Or the one that involves breathing heavily into a paper bag while worrying about your lack of oven and stovetop real estate, while also bemoaning the lack of multiples of you to get all the prep work done.
There is a huge myth that most Americans believe, and it might be the marketing triumph of the 20th century. We pay an absurd markup (Zero Hedge says as much as 280,000% for "designer" water) on something we can get for free because most of us believe that bottled water is healthier than tap water. But is it? Here are 5 reasons why tap water is probably better than that bottled stuff you drink. 1. It's Not Cleaner (& Might Be Dirtier) Than Your Tap Water
Cooking with animal blood is as old as civilization itself. I promise that your ancient ancestors, no matter where you're from, didn't have the luxury of throwing away any part of the animal, including the very lifeblood that used to run through it. Animal blood, along with everything but the skin, would invariably end up in the stew.
Thanks to Verizon Wireless, I pay over $220 a month for my phone bill. It's just me on the plan—no family members, and it's not even unlimited data. So, when I receive that data alert message telling me that I've used up 90% of my plan and that I've still got a few more week until my billing cycle starts over, you know that I'm left scrambling to connect to some Wi-Fi.
Netflix releases monthly reports on major ISPs relating to how well their service works on each provider. The purpose is to educate the public on their choice of service provider, but since many of us hardly have any choice at all when is comes to an ISP, it backhandedly works to shame them (if they're even capable of feeling shame under all those millions of dollars).
Samsung just concluded their live unveiling of the Samsung Galaxy S4! A more in-depth look can be found here.
With Google Maps, we can fly from Los Angeles to Tokyo to Paris and New York—all in a matter of seconds. We can zoom in with relative ease and flock around the city of our choice, checking out restaurants, historical landmarks, traffic and scuba divers. Easily the most recognizable and iconic part of Google Maps are the markers that signify all of these locations and point of interests. The iconic markers have already spurred artists to create Google Map inspired art pieces—with one such arti...
With the ever-evolving technology that imbues photography, we are never short of fantastic awe-inspiring shots. Digital cameras can capture things that the naked eye only wishes it could see, like streaking lights, rapid movements, and faraway objects, and it's fairly easy to capture these things if you know the basics.
With presidential voting going down on Tuesday, November 6th, voters are beginning to anchor down on their choice for president. But with the way the media works, this may be difficult for some people because the news sites they listen to give conflicting and sporadic information on the candidates.
As Hurricane Sandy barrels towards the East Coast, 50 million people are expected to be affected in the nation's most populated corridor. The behemoth super storm is a cause for concern, evident by the massive evacuations. The picture above is an eerie snap of the mostly crowded Times Square subway station in New York. Government officials have warned over half a million people to evacuate their homes and head to higher grounds. To help prepare for this storm, the internet has provided severa...
The last presidential debate of 2012 is over between President Barack Obama and Republican nominee Governor Mitt Romney. Now it's up to you to choose your candidate by election day on November 6th, 2012, and more importantly—VOTE!
First off, don't be frustrated. YOU CAN DO IT! Contrary to the message in the image above, it's NOT over. It's just beginning. And when it comes to solving the New York Times crossword puzzle, the old cliche does apply: practice makes perfect.
Not sure what to do with your old cell phone? Best Buy has answers. There's a recycling program directly inside the store that allows you to drop off any old phone you may have so it can be reused or sent to a proper landfill. The Best Buy Mobile team explains how simple it is to recycle an old cell phone at Best Buy.
Seventy-five years ago, a St. Louis widow named Irma Rombauer took her life savings and self-published a book called The Joy of Cooking. Her daughter Marion tested recipes and made the illustrations, and they sold their mother-daughter project from Irma's apartment. Today, nine revisions later, the Joy of Cooking--selected by The New York Public Library as one of the 150 most important and influential books of the twentieth century--has taught tens of millions of people to cook, helped feed a...