News: The Lynx Mixed Reality Headset Will Be the First Qualcomm Snapdragon XR2 Device — Arriving This Summer
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
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News: What Apple's Record Wearables Earnings Could Mean for Its AR Smartglasses Future
This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic in China.
Market Reality: Apple & Snap Boost AR Features, Magic Leap & Nreal Work on Truce, & Mojo Vision Unveils Smart Contacts
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
Market Reality: AR Leaders Predict 2020, Nreal Fights Back, Elon Musk's Vision in AR, & Magic Leap's Boosters
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
News: 8th Wall's Web AR Brings Album Art of Pink Floyd to Life
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
News: 8th Wall, Amazon Sumerian & Trigger Team Up to Deliver Web AR Promotion for 'Jumanji' Movie Sequel
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
News: HyperloopTT Uses Magic Leap to Show How Elon Musk's Futuristic Vision of Transport Will Work in the US
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
News: Niantic Bringing Buddy Interactions to AR+ Mode in Pokémon GO, Shared Experiences with Other Trainers to Follow
It looks like Pokémon GO players may get a surprise gift from the game's developer, Niantic, this holiday season.
News: AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
News: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
News: Google Update Adds Real-World Occlusion to ARCore with Depth API
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
News: Nreal Collaborates with Qualcomm & Deutsche Telekom to Build Prototype Enterprise AR App
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
News: Startup Illumix Brings Mobile Horror Franchise Five Nights at Freddy's into Augmented Reality Gaming
A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
News: Snapchat Gives Users the Ultimate Selfie Filter with Time Machine Aging AR Lens
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
News: Knight Foundation Awards Five Museums $750K in Funding for Immersive Exhibits with Microsoft
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
News: Epic Games Enters Settlement Talks with Nreal Over Trademark Naming Dispute
At least one hurdle to China-based augmented reality startup Nreal going mainstream in the United States may be about to be knocked down, thanks to behind the scenes legal movements Next Reality has uncovered.
News: AR Cloud Startup Ubiquity6 Launches Display.land for 3D Capture via Smartphone Cameras
While its competitors are concentrating on building out AR cloud platforms to give advanced AR capabilities to mobile apps, Ubiquity6 is taking a step in a different direction.
News: Starbucks Uses Instagram AR to Promote Sustainability via Holiday Campaign
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
News: Snap's Spectacles 3 Officially Go on Sale Internationally Online & at Retail
Following up on the initial tease over three months ago, Snap Inc. is finally letting the public get its hands on its new Spectacles 3 wearable device.
News: Apple AR Headset Delayed Until 2022, Smartglasses to Follow in 2023, Report Says
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
News: The Best Touchscreen Gloves to Get You Through the Winter
Not that long ago, touchscreen-friendly gloves were an outlier accessory, something you had to track down at a specialty brick-and-mortar store or solely online. But as the smartphone has become an integral part of our lives, so, too, has the need for fashion accessories that cater to our desire to be always connected. So now, touchscreen gloves are everywhere.
News: Samsung Doubles Down on AR Hardware Plans with Smartglasses Patent & Facebook Partnership
Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.
News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
News: Alcohol Delivery Startup Drizly Teams with Wine Brands to Deliver Intoxicating AR Experiences via DrinkAR App
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
News: Verizon Acquires Jaunt After Startup Moves from VR Services to Augmented Reality Focus
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Market Reality: Snap CEO Tops NR30, Apple Sneaks Spatial Awareness into New iPhone, Daqri Runs Out of Runway
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
News: Form Adds Support for Heart Rate Tracking via Polar Sensors to AR Swim Goggles
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Market Reality: Magic Leap Gets New AT&T Streaming App, 6D.Ai Partners with Qualcomm, & Ximmerse Previews Rhino X
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
News: Augmented Reality Documentary 'These Sleepless Nights' Explores the US Homelessness Epidemic
Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.
News: Magic Lines Works to Restore Mobility to Parkinson's and Dementia Patients Through AR on Magic Leap & HoloLens
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
News: Ximmerse Reveals New Rhino X Augmented Reality Headset
The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer.
News: ReplayAR Anchors Your Photos in Real-World Locations So You Can View Them in AR Later
Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago.
News: Snap Finally Enters AR Smartglasses Territory with Spectacles 3
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
Market Reality: Magic Leap App Makes Waves, Norm Glasses Push Smartglass Future, & Facebook's Mind-Powered Controllers
When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
News: Amazon Sumerian Gains Support for Physically-Based Rendering & Product Templates
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
News: Magic Leap Reveals Peek at New 'Undersea' Augmented Reality Experience
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
News: Apple Opens App Accelerator in China, Move Could Sway AR Developers Focused on Android Smartglasses
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
Market Reality: Vuzix & Vivo Tease New Consumer Smartglasses, Gucci Goes AR, & Nreal Fires Back at Magic Leap
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.